India has finally woken up to the menace of ‘paid news’ culture in the mainstream media. The practice that involves money in acquiring unethically media space by the beneficiaries remained an important issue in India for many years. But lately a number of influential media persons’ organisations have shown their concern with the ill practice of journalism in the country.

The practice of offering envelopes to reporters remained visible across Asian media and especially India and China for decades. But lately the practice appears to be becoming institutionalised, not by poverty-stricken reporters but by the publishers themselves. It is alleged that many media houses in India irrespective of their volume of business have started selling news space after some understandings with the politicians and corporate people without disguising those items as advertisements.

First it was a meet of South Asia Free Media Association (India chapter) in Mumbai during the first week of December, where the issue of paid news was officially discussed with serious concern. Then came the annual general meeting of the Editors’ Guild of India during the fourth week of December, where most of the members expressed concern at the growing tendency of a section of media groups (both print and visual) to receive money for some ‘non-advertorial’ items in their media space.

The editors’ guild sent a letter to each of its member-editors throughout the country asking for pledges that his/her ‘publication/TV channel will not carry any paid news’ as the practice ‘violates and undermines the principles of free and fair journalism’. The letter, signed by Rajdeep Sardesai and Coomi Kapoor, president and secretary general of the Guild respectively, expressed hope that ‘the entire journalist fraternity would come together on this issue’ and defend their credibility with public declarations on the subject in
order to restore public trust.

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